Mar 12

Virgin Mobile India Launched

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Virgin Ad Campaign Recently all the papers started flashing ads about getting paid for incoming calls in India. the ad was put out by the latest mobile operator in India Virgin Mobile. Initially Virgin Mobiles’ plan to enter India as a Mobile Virtual Network Operator was thwarted by the Government. Virgin Mobile has now entered India as a brand using Tata Teleservices Network on a mutual agreement. The brand aims to target the youth and the revenue is shared between the two where for eachnew user, TATA will be paid a fee. According to a official news source:

Under the deal, Tata Teleservices will pay a pre-agreed fee to Virgin for every user buying the youth-focused service. Both, however, refused to give details of the revenue-sharing agreement.

So whats interesting and fresh from the Virgin Mobile-Tata Services alliance? They promise this :

Incoming Free and Get Paid to Receive Calls: Get 10 paise for every 60 seconds incoming received from any phone.

This is a totally new concept and how it catches up with the youth in India remains to be seen. Suddenly all those “home loans, car loans and credit card” calls seem to be invited and appreciated and attractive! :) More news as we get more information on the best of their virgin mobile tarrifs, virgin mobile plans, rates and possibility to hack Virgin for more balance increasing dramas! But currently their handset range is pathetic enough to scare off the youth to Vodfone or Airtel.

Creative Commons License photo credit: x-eyedblonde

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